What is the story behind Suddenly Darling?
Modesty has always been on my heart and the word “Modesty” seems to have a negative connotation- think turtlenecks and oversized shirts. The term could do with a makeover so I wanted to show girls they can still dress fashionably but with a modest twist! In the year of 2008, my dad and I came up with the idea for a fashion website and Suddenly Darling was born!
When did your love for fashion start?
Growing up, I've always loved fashion. I would play dress up all the time and wear tons of jewelry! As I got older I got into fashion blogs for inspiration and that really got me passionate about showing girls how they can put really cute outfits together.
In a generation where beauty is very centered around what the media shares through magazines, ect, what is one message that you try to tell young girls who come to visit your website?
The main message I hope girls get from Suddenly Darling is to have self respect and don’t be afraid to let that show through the way you dress. If you don't respect yourself, others won't respect you. So to be wearing an amazing outfit that get’s people talking about how creative you are and also happens to show that you care about how you present yourself, then that’s only going to boost your confidence. It’s very rewarding.
What is your number one fashion advice?
An outfit is never complete without accessories! I'm obsessed with necklaces!
Where would you like to be 5 years from now?
I would like to have my own fashion line that reflects my own style to sell on Suddenly Darling! That is my next goal.
Can you tell us a beauty secret?
My beauty secret is to always make sure your makeup looks natural. Less is more!
If you could go to tea with one person, dead or alive, who would you go with and why?
I love tea!!! I would love to sit down with one of the Olsen twins (Mary Kate or Ashley). They have such amazing style and are extremely successful yet they keep their lives so private. I think it would be interesting to get to know them and how they get inspired with their outfits.
Do you have any advice for girls who are interested in starting up their own fashion website?
It's a lot of work. But when you're passionate about something, you should go for it because it all pays off in the long run!